Focus Groups

Knowing your community or constituency is a key element in planning any project. Your success can hinge on what the public perceives about you. After all, perception is reality!

Including focus groups as part of your pre-marketing strategy will provide the reality check that can help guide your project toward success.

The Broydrick Group has planned and facilitated focus groups for clients ranging from retail to school referendums. We take care of everything from locating participants and venue to the post-session analysis and follow-up.

Call us to discuss how focus groups might make the difference for your project.

Past Focus Groups

Oak Creek/Franklin Listening Sessions

The school district of Oak Creek/Franklin, WI wanted to analyze the prospect of building a second high school in the district. The Broydrick Group helped locate participants, planned and facilitated a series of focus groups to help the district gather the information they required.

This analysis provided the board of education with the types of questions and potential concerns that the citizens wanted answered. Additionally, the board also learned about the number of people that were in favor of a second high school and the reasons why they would approve of such a move.

Additional focus groups may be needed to keep both the board members and the community up-to-date.